YUJI
THE NEW XPS FAMILY
CLIENT
Dell Technologies
DIRECTED BY
The Queen
ROLE
Sr. Art Director
For the launch of the new XPS family, we crafted social videos designed to resonate with the younger generation. Using distinctive angles and camera movements, these videos show each laptop seamlessly fitting into various lifestyles, empowering viewers to choose the laptop that best suited their preferences and needs.
AGENCY
VML
TEAM
GCD / Rachel Cuyler, Meredith Kinee
CD / Mason Hedgecoth, Fabio Ozorio
Sr.CW / Jeff Ordinorne
Producer / Brit Hager
VML
TEAM
GCD / Rachel Cuyler, Meredith Kinee
CD / Mason Hedgecoth, Fabio Ozorio
Sr.CW / Jeff Ordinorne
Producer / Brit Hager