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THE NEW XPS FAMILY

CLIENT
Dell Technologies

DIRECTED BY
The Queen

ROLE
Sr. Art Director

For the launch of the new XPS family, we crafted social videos designed to resonate with the younger generation. Using distinctive angles and camera movements, these videos show each laptop seamlessly fitting into various lifestyles, empowering viewers to choose the laptop that best suited their preferences and needs.


 AGENCY
 VML

TEAM
GCD / Rachel Cuyler, Meredith Kinee
   CD / Mason Hedgecoth, Fabio Ozorio
  SR.CW / Jeff Ordinorne