YUJI
LO-FI
CLIENT
XBOX
ROLE
Art Director
Content Creator
XBOX
ROLE
Art Director
Content Creator
Xbox faced the challenge of creating content for non-gamers unfamiliar with gaming culture and their brand. To address this, we produced scrappy, lo-fi content that didn't resemble traditional ads but was relatable to everyone. We focused on engagement through TikTok and Instagram, brainstorming ideas, recruiting talent (mostly friends, ourselves, and even my dog), and handling the shooting and editing ourselves.
Non-paid media had an average of +2M views and +13K engagement.
Non-paid media had an average of +2M views and +13K engagement.
AGENCY
Superdigital
TEAM
CD / Liam Trumble
Superdigital
TEAM
CD / Liam Trumble