YUJI
 
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LO-FI

CLIENT
XBOX

ROLE
Art Director
Content Creator
Xbox faced the challenge of creating content for non-gamers unfamiliar with gaming culture and their brand. To address this, we produced scrappy, lo-fi content that didn't resemble traditional ads but was relatable to everyone. We focused on engagement through TikTok and Instagram, brainstorming ideas, recruiting talent (mostly friends, ourselves, and even my dog), and handling the shooting and editing ourselves.

Non-paid media had an average of +2M views and +13K engagement.



AGENCY
Super Digital

TEAM
CD / Liam Trumble