XBOX
Lo-Fi

Description

Xbox’s challenge was to make content for non-gamers, who are not familiar with the gaming culture and their brand, so we created scrappy Lo-fi content to show authenticity and build engagement for their social channels on TikTok and Instagram.

Result

Non-paid media had average +2M views and +13K engagement.

Agency

Superdigital

Role

Art Direction, Content Creation, Copywriting

Team

Creative Director: Liam Trumble