XBOX
Lo-Fi
Description
Xbox’s challenge was to make content for non-gamers, who are not familiar with the gaming culture and their brand, so we created scrappy Lo-fi content to show authenticity and build engagement for their social channels on TikTok and Instagram.Result
Non-paid media had average +2M views and +13K engagement.Agency
SuperdigitalRole
Art Direction, Copywriting, Fliming, EditingTeam
Creative Director: Liam Trumble





