Description

360i partnered with BBDO to promote Dunkin’s new OREO flavor donut by swapping the brands’ identities on Twitter.

Result

In one day it garnered
1MM+ impressions
92K+ engagements
120K+ views

Agency

360i, BBDO

Role

Content Creator, Animation

Team

Group Lead / Peter Wood
Creative Director / Philip Cho
Copywriter / Roger Lussier
Animator / Jay Jang, Kelly Bray

Recognition

2019 Cannes Lions Shortlist
Social & Influencer

2019 Art Directors Club x2
Interractive Single Twitter
Interactive Craft in Online / Mobile Content Strategy

2019 Webby Honoree
Best Use of Social Media

2019 One Show x4
Integrated Co-Promotions
Innovation in Social Media Social Engagement – Community Building
Social Post Campaign

2019 D&AD Shortlist
Digital Marketing Use of Social Media

2019 New York Festival Finalist
Best Use of Partnerships