Dunkin’ And OREO
Freaky Tuesday

Description

360i partnered with BBDO to promote Dunkin’s new OREO flavor donut by swapping the brands’ identities on Twitter.

Result

In one day it garnered
1MM+ impressions
92K+ engagements
120K+ views

Agency

360i, BBDO

Role

Art Direction, Animation

Team

Creative Director: Philip Cho, Peter Wood
Copywriter: Roger Lussier
Animator: Jay Jang, Kelly Bray

Recognition

2019 Art Directors Club Merit Award x2
Craft in Online / Mobile / Content Strategy - Campaign

2019 Webby Honoree
Best Use of Social Media

2019 Cannes Lions Shortlist
Social & Influencer

2019 D&AD Shortlist
Digital Marketing / Use of Social Media