Dunkin’ And OREO
Freaky Tuesday
Description
360i partnered with BBDO to promote Dunkin’s new OREO flavor donut by swapping the brands’ identities on Twitter.Result
In one day it garnered1MM+ impressions
92K+ engagements
120K+ views
Agency
360i, BBDORole
Content Creator, AnimationTeam
Group Lead / Peter WoodCreative Director / Philip Cho
Copywriter / Roger Lussier
Animator / Jay Jang, Kelly Bray
Recognition
2019 Cannes Lions ShortlistSocial & Influencer
2019 Art Directors Club x2
Interractive Single Twitter
Interactive Craft in Online / Mobile Content Strategy
2019 Webby Honoree
Best Use of Social Media
2019 One Show x4
Integrated Co-Promotions
Innovation in Social Media Social Engagement – Community Building
Social Post Campaign
2019 D&AD Shortlist
Digital Marketing Use of Social Media
2019 New York Festival Finalist
Best Use of Partnerships





