Find the Women
DescriptionWomen are still underrepresented in every level of corporate pipeline. By taking “Find the Waldo” as a reference, we illustrated three campaign pieces.
Each piece promotes the viewers to find the woman, providing them the experience to realize the significance of the difference between the number of men in the workplaces compared to women. The three pieces show sports, workplace, and politics, which represent the major work fields dominated by men.
RoleArt Direction, Photography, Production, Editing
TeamArt Director / Dayoung Hwang
Creative Director / Thomas Shim, James Kuczynski
RecognitionThe One Show Young Ones